Spicy Rico Mascot
We created a groundbreaking commercial for Spicy Rico restaurant featuring Chili, a 3D animated dog mascot developed in-house. This project demonstrates the power of Mascot Marketing in the modern digital landscape, leveraging advanced 3D and CGI technology to create an engaging brand character.
Servicios
CGI Commercial
Categoría
Advertisement
Cliente
Spicy Rico
Project Overview
The character development was inspired by Antonio Banderas's portrayal of "El Zorro," specifically targeting the Mexican-American market in Louisiana. This strategic choice aimed to create cultural resonance while maintaining broad appeal.
Character Traits:Charismatic and charming personality reminiscent of El ZorroCultural authenticity that connects with Mexican-American audiencesDynamic movements and expressions enabled by advanced 3D animation
Marketing Impact
The commercial demonstrates the effectiveness of Mascot Marketing in the modern digital age:
Enhanced brand recognition through a memorable character
Emotional connection with the target demographic
Cross-platform versatility for multi-channel marketing
Potential for ongoing campaign development and character evolution
Preguntas Frecuentes